Ahmad is a seasoned agri‑tech marketer who’s been with the Hershey Company since 2014. Promoted to GM — MEA in 2023, his remit grew in October 2024 to include global travel retail, where he spearheaded the relaunch of Reese’s across the region.
Between Q4 2024 and Q1 2025, his team delivered double‑digit growth in airport sales—outpacing the category and capturing new market share . Known for blending consumer insights with bold digital campaigns, Ahmad continually seeks the next growth frontier for beloved food brands.