Tourism

Tourism & Experience Economy

Tourism fuels jobs, culture, and new income streams. At GIF 2025 we unlock how medical visits, wellness retreats, and heritage adventures can lift entire regions—starting with Georgia and radiating across the Caucasus and beyond.

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From Rebound to High-Value Growth

Visitor numbers have climbed back after the pandemic. The next leap is value per trip—longer stays, higher spend, and stronger local linkages. Investors now back projects that blend health services, digital booking, and low-carbon transport to keep gains resilient and inclusive.

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Key Thematic Areas

• Medical and wellness tourism corridors
• Heritage and eco-cultural experiences
• MICE (meetings, incentives, conferences, exhibitions) infrastructure
• Smart hospitality tech and seamless payment platforms
• Destination branding and storytelling
• Sustainable mobility and last-mile links
• Skills pipelines for service excellence

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Features & Activities

• Insight Panels – global trends, policy shifts, demand drivers
• Investor Matchmaking – curated deal rooms with project owners
• Destination Showcases – VR walk-throughs of planned resorts and heritage sites
• Pitch Sessions – live funding rounds for tourism start-ups
• Site-Visit Briefings – optional tours of Kakheti’s eco-resorts and cultural gems

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Who Will You Meet?

• Hotel and resort developers
• Medical-clinic operators and wellness brands
• National tourism boards and city DMOs (destination-marketing organizations)
• Travel-tech founders and payment-solution providers
• Institutional investors, PE funds, and sovereign-wealth offices
• Cultural-heritage NGOs and sustainability advisers

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The Future of Tourism Investment

• Health-Driven Trips – cross-border care and recovery packages extend stay length.
• Experience Bundles – wine routes, craft workshops, and festivals raise yield per guest.
• Smart Personalization – AI engines tailor offers in real time.
• Zero-Carbon Journeys – rail, EV shuttles, and bike rentals shrink footprints.
• Digital Nomad Hubs – flexible visas and co-living spaces anchor year-round demand.

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Key Benefits

• New Revenue Channels – medical, wellness, and heritage streams diversify earnings.
• Stronger Seasonality Balance – niche segments smooth cash flow across the year.
• High-Skill Jobs – hospitality, health, and tech roles lift local talent.
• Resilient Returns – diversified visitor mix shields against single-market shocks.
• Place Branding – iconic experiences magnify national image and FDI appeal.