Dr. Habib Bacha

Habib Bacha Founder & Managing Partner, Credo Communications

Dr. Habib Bacha is a seasoned communications strategist and founder of Credo Communications, one of the UAE’s fastest-growing integrated consultancy firms. With over two decades of leadership across the GCC, he has built a reputation for advising top-tier government entities, global corporations, and high-profile executives on strategic communications, reputation management, and media engagement.

Prior to founding Credo, Habib served as Managing Partner of SEC Newgate Communications in the UAE, where he spearheaded regional expansion and led mandates spanning corporate positioning, financial communications, and public affairs. His advisory portfolio includes the UAE Embassy in Beijing, the Central Bank of the UAE, Abu Dhabi Securities Exchange, Department of Municipalities and Transport, Siemens, BAE Systems, ZonesCorp, Sotheby’s, and the 10th World Urban Forum.

Habib is recognized for his ability to navigate complex reputational landscapes, craft compelling narratives, and deliver impactful campaigns across Arabic, English, and French-speaking markets. He combines operational excellence with academic depth, currently serving as an adjunct professor at Abu Dhabi University, where he teaches advertising, design, and media management.

He holds a PhD in Communications and Public Relations from Canal Suez University in Cairo, and continues to shape the region’s communications landscape through thought leadership, mentorship, and strategic counsel.